Chen Kai of wet Shan person comes back to ever had become the agent of washing powder, when the thought that does poineering work in him bud, the capital of only is familiar with the sale channel of washing powder namely, oneself does not have many capital. However, chen Kai comes back and a “ lends 6 associate chicken unripe egg ”—— established Guangzhou city establishs limited company of white catharsis things, used only 6, rise industry front row 7 years with respect to change. The sales volume data that in AC- Nielsen the company published last year shows, discharging those who two are in before washing powder domain is to be in two brands that give limelight at present: Vulture card He Jijiang, guangzhou stood to sit silently in vain season army throne, the Guangdong that holds last week saves conference of job of economy of civilian battalion industry to go up, stand to be judged to be a province in vain advanced civilian battalion enterprise.
Open “ of catharsis course of study to stick a card to produce ” beginning
It is early 10 years ago, chen Kai comes back to had become the agent of washing powder, through a few years feel climb boil dozen, the real operation to washing powder already be clear comes back at pectoral Chen Kai bud the thought that oneself do poineering work. It is difficult to say to be done easily, the capital of Chen Kai only coming back is familiar with the sale channel of washing powder namely at that time, oneself builds factory “ to stick a card to produced the idea of ” to be born so without many capital. In the countrywide catharsis industry at that time, it may be said of mode of this kind of operation is first beginning. If coming back with Chen Kai, say even if: “ does not start the production that stick a card, wait for you to had built factory building, when the product already passed the likelihood, and also build a plant without sufficient financing at that time. I also am not clear about the recipe of washing powder, can look for an expert to offer only; I also do not know a technique, look for technical supervisory bureau to detect our product. A word, can lend chicken unripe egg only. ”
1994, “ borrows what chicken gives birth to egg ” to establish white washing powder to be in Guangzhou eventually pip, chen Kai comes back and 6 associate began the hard way that do poineering work. Be aimed at whole bead the consumes state and people consumption level of trigonometry area, the high-grade price in establishing white washing powder to adopt is politic. Stand white although quality is good, but as a result of bead the brand is paid attention to very much when product of three-cornered consumer preference, and just be born stand white not only the price is high, without what famous also degree, sale status is accordingly bad. And powerful pressure of the competitor also lets stand to struggle at crack in vain in: Day changes an industry to get company of bellwether treasure clean with respect to quarter at Guangzhou, powerful advertisement dominant position makes discard be soiled and green jade billow downwind downstream; The billow rare company of this locality or countrywide sales volume the 2nd, is the strong position of washing powder of high rich power wet behind the ears stand white can shake? Set sell business rural area to surround a city to face harsh competitive environment only, chen Kai comes back and companionate people the journey that began hard promotion. In limited fund, chen Kai comes back raised money 5000 yuan, look for the staff member of Guangdong TV station, use work overtime on Sunday, drive made an ad piece. Broadcast as advertising, establish Bai Jian to be accepted by agency and consumer gradually.
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